I hope you are having a good week and haven’t been affected by the snow. The Derby Telegraph has announced that Derbyshire has a snow warning tonight, so please be careful.
I thought I would let you know about a project I have been working on for the past couple of weeks. With it being the start of a New Year and we all set out on our New Year resolutions to get fit and healthy I wanted to tap into this.
So with one of my clients, Eccles Shopping Centre, we launched a New Year, New You campaign to encourage shoppers to come down to the centre’s monthly Farmers Market and to involve its retailers.
Boots laid on free mini-makeovers for shoppers and Specsavers launched its competition for one lucky shopper to win a pamper package plus they used the day to shout from the rooftops that children can get their eyes tested for free.
I also invited a local gym to the centre, to offer taster sessions to shoppers, free health MOTs and to give advice and guidance to anyone who was thinking about getting fit. Working in partnership with Your Gym we launched a centre competition for one shopper to win a 12-month gym membership and today the winner has been announced.
I couldn’t believe it when I opened up my email to see the picture of the winner collecting his prize; it certainly made me smile on this cold morning.
Lucky, 57 year-old Elvin Priestley from Eccles, won the competition. He has been training for the last five years to increase his fitness levels and as you might notice from the picture Elvin is an Elvis Presley tribute act! He performs all over Salford most weekends and is desperate to improve his fitness to help with his performances on stage.
They say a picture is worth a thousand words so I am just going to leave you with a very happy Elvin collecting his prize….
Have a great weekend and stay warm!