A crisis, by its very nature, is unpredictable and unexpected.
However, as public relations consultants, our job is to expect the unexpected. We have to think of all eventualities for our clients and plan for how we can best react.
Be it preparing media document such as pre-emptive q&a’s, so we’re ready should problems arise, or preparing press statements – we are on hand to help nip a situation in the bud before it has chance to develop. We have to plan to put a good “spin” on things – things that may not even occur.
In pr, damage limitation soon becomes a vitally necessary skill. One of the best ways of doing it is through liaising with the media, not just in the crisis but well ahead of it. By building a good relationship with key journalists, right from the start of our work, we can be prepared for when or if a crisis hits. They are the ones with the power to escalate a problem so by keeping journalists informed and on side, we can control the situation.
The ideal situation is for them to think of us as their first port of call when they get a “whiff” of a story. That way we can clarify and avoid hearsay playing its part in damaging our clients’ public reputation.
Here at Paskett PR we’re well versed at launching new products to both the trade and consumer gardening media.
The Handy Camel Bag Clip from Grovewood Ventures is the latest product we have helped to launch to the UK market. This innovative product, which helps users carry, pour and store bags with ease, had already won the DIY Week Garden Accessory of the Year Award but our brief was to promote it to the wider trade market as well as introducing it to end consumers.
The cornerstone of the campaign was a series of press releases, each tailored to its specific target audience. For example, the consumer press release outlined how the product would make users lives easier and stress-free, whereas the trade release highlighted the potential selling power of the Camel Bag Clip! We also offered our top ten media targets a free Handy Camel Bag Clip to try for themselves – very often getting a new product into the hands journalists helps encourage them to feature it.
A video had already been produced which enabled us to “show” journalists exactly how the product worked and its many benefits. The result has been coverage in a number of weekly trade and consumer publications as well as securing coverage in future key monthly titles.
If you would like to know how Paskett PR can help you promote your new product just call 01332 258 335 for an informal chat or email firstname.lastname@example.org or email@example.com.
Looking at the news today it seems that April Fools Day has lost all meaning and become a day of pr stunts. The Paskett PR team have taken a look through some of the today’s stunts and pulled out our favourites.
The BBC has turned April Fool’s Day on its head today with these ten stories that sound like they should be April Fools but aren’t! Although, “illegal dancing” in Sweden? We’re not too sure!
Dr. Oetker Baking has brought out pizza flavoured sprinkles! Devasted this one isn’t true. Pizza and cake?! What more could you want.
I also heard on the radio that legendary boybands 5ive and Blue are reforming, and will be called Flue, but can’t find any mention of it online. Mixed emotions about that one!
Firebox come up with some great April Fools every year and this one caught my eye today. Just watch the wobble. It will send you into a trance!
Online electrical retailer ao.com has developed an exclusive fridge freezer that monitors your food intake and will automatically lock if you reach your recommended guideline daily amount of calories. We could do with one of these in the office – the amount of biscuits we get through is criminal…