ALL THAT RAIN AND COLD WIND

I have been growing my own vegetables for a very long time and usually with passable success but this year it is all very different.

My runner beans have been planted in a new area of the garden and grown over a trench dug back in the early autumn.  It filled with excellent, well-rotted horse manure mixed with our own garden compost.

Although the beans are all well up the sticks and in full flower the leaves are all yellow and very small.  I am convinced that the unprecedented rains we have experienced almost throughout the summer have washed the nutrients out of the soil and the pool old beans are scavenging around for something to eat.

I have been regularly feeding them with Phostrogen but fear it is now too late.  I don’t know whether anyone else has experienced the same problem.  Love to hear from you.

My first early potato plants grown in containers have been tremendously successful with a large crop of disease free, lovely waxy spuds.  They taste as good as they look.    They are my own seed potatoes so I don’t what which variety they are.

Let’s all hope the rain stops and the sun starts shining but, that said, in the Midlands we are forecast to have near freezing overnight temperatures.  Hey ho, that’s gardening.

-Graham Paskett

Taking the Lawn Way Round

Over the past few months we were gearing up for a campaign with a difference!

Our client, Briggs & Stratton, was involved with a charity challenge that saw three men travelling the coasts of the UK. On lawnmowers!

As part of it’s involvement, Briggs & Stratton donated the engines, supplied dealer support around the country to service the engines daily, and provided pr support for the challenge courtesy of Paskett PR!

On Saturday 11th July the three men (Daz, Tony and Paul) set off on their challenge. Then over the next seven days they travelled over 2,200 miles to go through all the coastal counties of England, Wales and Scotland on ride-on lawnmowers to raise money for Crohns & Colitis UK.

Paskett PR Lawn Way Round

Our role involved announcing Briggs’ involvement in the challenge, and then speaking to local media around the country to secure coverage in all the areas that the team passed through throughout the week. As part of this we arranged a series of  radio interviews for the guys to phone in to each day along with speaking to the local papers. We then arranged a photo call event at the finish line and announced the completion of the challenge.

It was a great week for a great cause and we were thrilled to be involved!

For more information and to make a donation to the challenge please visit here or text “LAWN50 £5” to 70070 to donate £5.

Here are just some highlights of the coverage!

Prolandscaper Magazine
Hort Week
Landscape and Amenity
Daily Echo
Stoke Sentinel
BBC
BT
Farming UK
Sleaford Standard
ITV
Service Dealer

Try before you buy!

Building relationships with key bloggers and journalists is a vital element to public relations. A great way of establishing these links is with samples and product trials.

Samples are a simple means of showing off products and striking up a line of discourse with reviewers and industry insiders, whilst naturally boosting the brand’s presence in print and online.

Here in the office we receive a lot of free seed packets from various magazines and they are an ideal example of building brand loyalty. In giving away a free packet of seeds, the producer is letting a customer experience how good the seeds are which encourages them to stick with the brand when buying future seeds.

Product trials are another manner of getting a brand out on to both media and consumer radars. Bloggers and journalists are often happy to receive product to trial and review on the premise that the item will be sent back in a usable condition to you. This exercise is often a great way of building brand recognition – if you’ve physically tried something you’re more likely to think of it in the future.

Contacting potential reviewers to arrange a product trial is a low maintenance process, ensuring a brand is filtered throughout various media circles whilst retaining potentially expensive product. One item can be sent and returned multiple times to a selection of journalists to trial in quick succession and proves a great way of getting the client in front of the desired people!

Our top tip – a reliable courier will make the job much easier and most deliveries can be booked online!