Conducting surveys are a great way of generating news stories and raising client profiles and that’s exactly what we did for our client Keter.
We were keen to find out how homeowners around the country felt about their council supplied wheelie bins and recycling boxes. The survey response was fantastic with more than 800 homeowners participating and providing valuable feedback.
And yes its official….
Council supplied wheelie bins and recycling boxes have been dubbed unsightly, spoiling the appearance of homes and need ‘hiding away’ according to the survey findings. Homeowners across the UK do feel strongly about the negative impact they are having on the appearance of their properties.
Almost 70% perceived that there is a problem and that council wheelie bins and recycling boxes are so ugly they need to be hidden from view!
Over two-thirds of respondents had more than one wheelie bin, which emphasises the physical scale of the problem. A staggering 71% stated that they would consider purchasing a storage solution to hide them away from view.
It’s therefore not surprising that almost all the survey respondents agreed a neat and tidy garden adds value to a property. It seems homeowners are prepared to look at alternative options to maintain the look of their property to ensure it holds its value.
Currently the rear of the garden in the open or the side of the property are where most are keeping their bins. And despite them getting dirty and smelly over time, the survey found 29% clean theirs less than once a month and an astonishing 35% said they never clean their bins at all!
The Keter survey has been a great online media campaign with editorial coverage achieved in key regional titles.