As experts in gardening and lifestyle pr, a key event in our diary each year is the RHS Chelsea Flower Show. It’s always a great show but this year’s show is set to be more exciting than ever for us!
In November last year we were appointed by Hillier to handle the public relations for its 2017 show garden. Hillier is the most successful exhibitor in Chelsea Flower Show history, and this year sees them seeking to continue its winning streak by winning its 72nd consecutive gold medal.
Plans have been well underway for the past few months and now the show is just 29 days away things are really ramping up!
We’ve left the garden design in the expert hands of the Hillier team and its lead designer Sarah Eberle, and instead we are focussing on how we can involve people in the show garden. We were keen to open up the Chelsea experience to as many people as possible, not just visitors to the show but also those not fortunate enough to visit. Our answer? The Memory Tree.
We came up with the concept of the Memory Tree as part of our pitching last summer and, thankfully, Hillier loved the idea!
In a nutshell, visitors to the Hillier stand will be asked to write down their favourite gardening memory, they will then be given a copper plant tag upon which they sign their name. The plant tag will then be hung on the Memory Tree, a Davidia involucrata (also known as the Pocket Handerchief Tree).
By the end of the show we hope to have a book packed full of gardening memories and a tree covered with tags glistening in the sunlight – it should be quite the show stopper!
We’re inviting famous faces visiting the show to take part, and gardening legend, Alan Titchmarsh, has agreed to be the first person to place a tag on the tree. After the show, the celebrity tags will be auctioned to raise money for the Wessex Cancer Trust.
Those unable to attend the show are still able to partake with the Memory Tree as people are encouraged to share their gardening memory via Twitter using the #HillierChelsea17 hashtag.
What’s your favourite gardening memory? We’d love to hear from you!