What does Fake News mean for PR?

The term Fake News has become synonymous with Donald Trump and whilst on the surface it may just seem like an easy get out of answering even the most straightforward questions, I hate to say it, he may have a point.

I want to be very clear here though – I’m not saying I agree with him! Absolutely not! But to some extent news agendas and their reliability and credibility is under scrutiny. Particularly with digital platforms and social media facilitating rapid growth in rumour and speculation.

In its “‘17 for 17’: 17 Recommendations for Great Communications in 2017”, the PRCA says that “While 2016 saw much discussion of political fake news; in future, businesses will also be subject of aggressive campaigns based on misinformation.”* Fake news is resulting in a new role emerging for pr professionals, as our job is now also about stopping misinformation whilst protecting and promoting the truth. The good thing for us as PR people is that this means that journalists are coming to rely on us more than ever!

Businessman standing and reading newspaper

For me, PR is all about reputation. Not just the reputation of your clients and the agency you work for but also your professional reputation. It may often seem there’s an easy option to take but that may put your reputation on the line and frankly, it isn’t worth it! All material a pr person puts out – every press release, every email, every tweet – is a reflection of their credibility and effects their reputation, not just the client and their agency.

In this industry, your reputation absolutely proceeds you and word soon gets around! Journalists need to know that they can trust you, if they do your relationship will flourish and they’ll need you as much as you need them.

At Paskett PR our media relationships are one of the accolades of which we are most proud. Just take a look at the “Blooming Brilliant” page on our website to see what they’ve got to say about us!



Go wild in your garden!

Wildlife not only makes the garden feel alive but also helps keep it beautiful.  Making your garden a haven for wildlife doesn’t have to be a daunting task.  With a bit of consideration, your garden can attract a variety of birds, bugs, hedgehogs and bees and become the perfect habitat for them.

Here’s some top tips:

  • Choose the right flowers & plants

Flowers provide pollen and nectar for bees, butterflies and manyother insects that perform the important task of fertilisation.  Planting roses, honeysuckle or clematis against walls or fences will make ideal nesting habitats.   Hardy salvia, redbeckia, lavender and nepeta are all good examples of pollen and nectar-rich plants and will help to encourage bees.

  • Create a water feature or pond

The single easiest way to add wildlife benefits to a garden is to install a pond if you have space.  Alternatively, consider a small water feature to attract different creatures.  The use of plants like water lilies and broad leaf pond weeds can help to create your underwater habitat.


  • Put up nesting boxes

You can provide new places for birds to nest by putting up nest boxes.  They will encourage birds to breed in your garden. Ideally put the bird box up in autumn, which will allow the birds time to become familiar with them in time for the nesting season the following spring.

  • Hang a bird feeder

Hang a bird feeder filled with unsalted peanuts.  You can get squirrel-proof bird feeders to ensure the squirrels don’t steal all the food!  Fat balls and seed mixes are ideal for attracting a range of bird species.


  • Don’t clear up all the garden mess!

Piles of leaves and twiggy debris provide both food and habitat for many species.  Piles of stones can also make good habitat, particularly for hibernating reptiles and amphibians.

  • Grow a hedge

Hedges provide additional nesting areas for birds and small animals.  Suitable hedge plants include blackthorn, buckthorn, cherry plum, elder, hawthorn, hazel and privet.


Good luck and enjoy the wildlife in your garden from your window!


Gardening?… Just what the doctor ordered!

The benefits of gardening are widely reported. Not only is the physical side of gardening a great means of exercise (raking leaves can burn 250 calories per hour – the same as two packets of crisps!) but getting outside in the fresh air is also a great way of clearing your head and forgetting about your everyday stresses.

A new report by the King’s Fund, a charity that aims to improve health and care in England, has urged the NHS to prescribe gardening to patients and, here at Paskett PR, we couldn’t agree more!

The report suggests that gardening can aid patients, particularly the elderly, to reduce social isolation and can significantly help those with dementia. This method, called social prescribing, is rapidly becoming a recognised means of treating patients, whilst also reducing pressures on doctors and the NHS.

rain plant

Social prescribing is the means of referring people for non-clinical treatments for illness and problems. It encourages patients to take control of their illness without a dependency on medication and clinical support. This holistic approach isn’t just about gardening, other examples include volunteering, reading, arts activities, group learning, cookery, and getting involved in sports.

By offering people social and emotional support, whilst providing a means of distraction and a sense of belonging, social prescribing is believed to be key to improving quality of life and well-being, as well as reducing depression and anxiety.

Whilst there is yet to be any empirical evidence as to the impact of social prescribing, we can’t help but think it’s a great idea and that more people should be getting out in the garden!

Even Mary Berry agrees with us, having said “I have long been aware of the therapeutic benefits of gardening – you don’t need pills so get out in the garden and enjoy it.”

Want to know more about benefits of gardening for your health? Click here https://www.kingsfund.org.uk/sites/files/kf/field/field_publication_file/Gardens_and_health.pdf

Find out more about social prescribing here: https://www.kingsfund.org.uk/topics/primary-and-community-care/social-prescribing.


The weeds – they are a changing

I don’t know what the reason for this change is but so far in 2017 the crop of weeds in my garden has undergone a subtle but fairly dramatic change. It could have been the virtually frost free winter, or some other meteorological pattern shift, but changes are most certainly afoot.

The mainstay of my usual weed crop is dandelion, closely followed by groundsel. But this year their presence has been eclipsed by shepherd’s purse and the dreaded rosebay willowherb. The latter is everywhere from cracks in paths to infestation in the vegetable case and even under the benches in my greenhouse. The miserable shepherd’s purse really is a nuisance as it sheds its little white seeds at the slightest touch.



We have always had both around the garden but nothing like the quantities of this season.

Has anyone else witnessed a change in weeds this season? Any thoughts on what the cause might be will be welcome.

Another strange phenomenon is the sudden appearance of an almost blue coloured, low growing and very tough grass in the vegetable cage. Even if the soil is damp, I need a trowel to get the roots out. It is all very strange.

The vegetables too seem to be changing. Last year we had so many broad beans that my wife was giving carrier bags full of them to neighbours and friends. I have grown the same quantity this year but fear we will be lucky to get half a dozen pickings from them. 2016 was the most brilliant year for apples, eaters and cookers. We had the most lovely blossom this year and, with little or no frost, will it be an even heavier crop? Time will tell.

Happy gardening.


Some of the best #LifeHacks you should be trying in your home & garden this summer

Whether you’re looking to save time, money, or impress your guests when they come round for a barbecue this summer, we’ve rounded up a selection of our favourite, nifty ideas to help you get creative around your home and garden…


Herb and fruit ice cubes are… cool

Freezing fresh fruit and herbs in ice trays is great for so many reasons, not least because they look so colourful.

fruit ice cubes

It’s a good time-saver; freezing fresh fruit means you can store it in your freezer for a couple of months, taking ice cubes out as and when you need them – add them to water for a chilled, refreshing burst of flavour, use them in smoothies for an icy blast and, of course, add them to cocktails for a classy decoration.

You can also freeze fresh herbs in the same way. Simply put a small amount of fresh herbs into an ice tray and pour water over them, making sure that as much of the herbs are covered as possible and not sticking out. Then store in the freezer until you need them –  and drop the ice cubes in as you’re cooking!

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Ice Lollies with a twist

Gin & Tonic ice lollies… one of the ultimate summer treats, and perfect for a garden party.

gin and t

You will need:

  • 100ml gin
  • 100ml lime juice
  • 600ml tonic water
  • 50ml water
  • 50g caster sugar
  • Cucumber slices

Mix all the ingredients together, pour the liquid into your ice lolly moulds and freeze. The amount of gin used may not sound like much but remember that alcohol does not freeze at the same temperature as water, so adding more than 100ml will mean your ice lollies never freeze completely.

Once the liquid has turned slushy in the moulds, add cucumber slices to each one to prevent them from sinking to the bottom (or you can add slices of lime, a bit more of a faff to eat but they look good!).

Likewise, if you’re using wooden sticks, don’t stick them in until the lollies have solidified a little first.


The sweet smell of Lavender


Lavender is an evergreen shrub that can tolerate drought, and thrives in sunny areas of the garden. It will establish itself and spread slowly, producing hundreds of beautifully-scented flowers every year.

It also has many uses thanks to its aromatic properties. You can cut lavender around late May or early June, or just as the buds are beginning to flower. Make sure you keep the stems long as you cut, and cut off enough to fit a bunch in your hand.

Tie the bunch together with a rubber band (don’t use string because the plant shrinks slightly as it dries) and hang in a cool, draughty place in your home. After a few days, it should be dry and you can place it around your home in vases or use it to make potpourri.

To do this, remove all stems and dead leaves, leaving only the flower buds behind. Then using a pestle and mortar, a rolling pin, or your hands – crush the buds so that they crumble into little pieces. Then, place in a decorative container, add a few drops of essential lavender oil and mix together well. That’s it!

You could also add other things to your potpourri such as pine cones, dried orange peel or dried rose petals.

Be creative!


Paskett PR Visits RHS Chatsworth Flower Show 2017

Here at Paskett PR, one of the perks of the job is being able to attend some of the wonderful, annual flower shows that happen up and down the country.

Last week Holly and I took a trip to the inaugural RHS Chatsworth Flower Show, which had the added benefit of being just up the road from us in Derby! Fortunately for us we chose to visit on the Friday, by all accounts the only day to not be blighted by torrential rainstorms. In fact, it was a rather balmy summer’s day as we entered the grounds, and we felt quietly smug that we had missed the previous days’ downpours.


That said, I am sure that we would have enjoyed the visit just as much had we been rained on – the setting, of course, is breath-taking; anyone who has visited Chatsworth House will know that it is a masterpiece in architecture and landscaping, with the picturesque Derbyshire countryside providing a striking background and the imposing Emperor’s Fountain an ever-present reminder that this was once one of the most important estates in the country. It is, in fact, hard to imagine a more perfect setting for a day out.


As for the show itself, this was a thoroughly enjoyable, and inspirational event. Not only were there a number of our very own clients, including the Posh Shed Company, Irrigatia, and Forest Garden, to name a few, but there were also a few interesting brands that were new to us, which is always good to find – we were particularly impressed by some beautiful, copper swinging seats – Myburgh Designs, don’t hesitate to get in touch if you’re in need of some pr!

The show gardens were diverse, with the Best Show Garden award going to the IQ Quarry Garden, by Paul Hervey-Brooks. This was, in my opinion, a worthy winner, with its design feeling both naturalistic and industrial, showing how nature can overcome areas once taken over by man, such as disused quarry sites.

The Great Conservatory was a real show stopper. The inspiration from the original Joseph Paxton build that once stood in the gardens was clearly evident, but the use of modern inflatable technology to create this incantation of it, along with the cutting edge, living art installation (CityScapes) at its centre, made it clear that this is a flower show that is proud of its heritage but not stuck in the past.


Walking through the floral marquees, it took every shred of self-restraint to keep our purses firmly in our pockets, although I do regret not indulging in a couple of roses – two for £20 should not be sneezed at!


As we stopped for lunch, during the only real rain of the day, we took advantage of the deck chairs surrounding the bandstand, which was playing host to a three-piece playing modern day songs in the style of a 1940s jazz band, as flower-strewn girls danced on the grass. What more is there to say?!

Well done Chatsworth, we will be back next year!


A day spent learning gardening tips & tricks from an expert

Last week we all had an exciting trip out of the office up to North Yorkshire to visit Martin Fish’s impressive garden – and what a day it was!

Martin Fish is a Garden writer, BBC Radio gardening expert, garden speaker and RHS judge.

We got our hands on a range of different gardening tools and were lucky enough to get all the tips and tricks that we needed to make – or attempt to make – our garden look as amazing as Martin’s. Any questions that we had were answered straight away, his gardening knowledge is limitless!

I have to admit that I had never used a lawnmower before, and if you were watching us test them out then you would see that we all weren’t quite prepared for the power that came out of it at first, with a sudden jolt we were away. We were even introduced to Monty, a robotic lawnmower which lets itself out to mow the lawn at certain hours of the day and then takes itself back to bed when it needs charging.


Just to simply look around the garden you could see all the different bursts of colour coming through the greenery, it was truly magical and made even more perfect with the sun beaming down on us.

With a fruit and vegetable plot, green house, polytunnel and orchard on the ¾ acre landscaped gardens, there was definitely plenty to look at.



After a lovely tapas-style lunch (yum!), we were all sufficiently refuelled ready to plant our own flowers into pots ready to take home with us. We will make sure to keep you updated with the progress of our flowers after using all of Martin’s advice, especially now that I am feeling a lot more inspired to get out into my own garden!


Find Martin Fish on Twitter and Facebook

Don’t make your lawns unnecessarily hard work

Depending on whether you think looking after lawns is just a necessary chore or an enjoyable way to walk round the garden, I’m in either the unlucky or lucky position to have over an acre of grass that needs cutting.

OK, most of the time I use a ride-on mower that takes a lot of the effort out of it but, on average, I wheel out my trusty old 30” cylinder machine and happily walk behind it for a couple of hours.  To be absolutely fair, I do not have the grass collection box fitted or that would at least double the time taken.

The truth is that when it is cut, regardless of whether it is the ride-on or the cylinder, the lawns look attractive and lift the whole garden to a new level.  It pulls everything together and, somehow, gives the whole garden a cared-for appearance, making the effort of mowing worthwhile.

We are beset with badgers that enjoy turning quite large areas of grass over to looking like a ploughed field and the cylinder machine cannot cope with that.   But I believe we must look after our lawns because they are just so important to wild life and the environment.


There are 20 million + domestic garden lawns in Britain.  Even at the most conservative estimate of size, that total is something like 780 square miles which is an area of grassland substantially larger than the South Downs National Park at a mere 627 square miles.  Inevitably, the majority of these lawns are in urban and inner city areas where they perform an absolutely vital role for birds, wildlife and helping prevent flash flooding.

But our lawns are under threat from two main sources: hard landscaping , often to provide parking for cars and caravans, and the dreaded artificial turf – why would anyone want to carpet their garden?

If you read some gardening books they make the whole prospect of looking after a lawn sound quite daunting.  But it need not be the case.  Lawns are there to be enjoyed, walked on, for playing football and watching the birds and animals enjoy their little bit of countryside.

The first recorded evidence of a garden lawn is a ledger entry from the 13th century, so they have been integral to our gardens for a very long time.  Let us all make sure they retain that vital position for at least another eight hundred years.  They provide so many benefits and, with just a little TLC, will repay garden owners time and time again.


As Paskett PR we want to celebrate lawns and for 13 years have managed and run Britain’s Best Lawn.


If you think your lawns is potentially award winning take a look at britainsbestlawn.co.uk and you could win an EGO Power+ battery powered mower and multitool kit as well as extensive bragging rights!

Love your lawn.


The UK’s leading gardening pr specialists head to the world’s leading gardening show!

The Chelsea Flower Show is one of the most iconic events in the gardening world. For Paskett PR, this year’s show was a particularly special event. We had five clients at the show so it proved to be a busy day!

Griffin Glasshouses and Irrigatia were exhibiting and The Posh Shed Company and Forest Garden also had their products on display in various show gardens.

Last summer we were contacted by Hillier who were looking for pr support for their 2017 show garden. Hillier is the most successful exhibitor in Chelsea history so we were absolutely delighted to be considered. Our pitch was successful and we soon got to work on putting plans into place!

The campaign that we suggested in the pitch process was the Memory Tree – an idea that Hillier loved! Months of planning later, it was fantastic to see the Memory Tree come to life on the Monday of the show, when the ground is open to journalists and VIPs – not to mention the Royal Family too!

Our Memory Tree concept asked visitors to the stand to take a moment away from the hustle and bustle of the showground to reflect. We were asking people to write down their most treasured gardening memory and then sign a plant tag which would then be hung from the tree.

Chris Evans kicked off proceedings with a visit to the Hillier garden during his Radio 2 breakfast show, who returned later for his ‘Pause for Thought’ segment, soon followed by none other than Alan Titchmarsh – true gardening royalty!

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Alan Titchmarsh pictured with Paskett PR Account Director, Holly Daulby

Throughout the day, we arranged for a whole host of famous faces to take part in the Memory Tree and sign a tag which will be auctioned for the Wessex Cancer Trust after the show. Stars included Dame Judi Dench, Joanna Lumley, Carol Klein, Anton Du Beke, Nigel Slater, Matt Baker, Alex Jones, Jo Whiley, Piers Morgan, Nigel Havers and Cerys Matthews.

The Hillier Memory Tree (8)


A huge highlight was when Kate Middleton visited the stand during the Royal visit and was photographed underneath the huge Spring structure that ran through the centre of the Hillier garden. The garden was absolutely stunning and saw Hillier winning its 72nd consecutive gold medal. A fantastic achievement!


Alongside the feature on the Chris Evans breakfast show we also secured coverage in many national newspapers as well as inclusion for Hillier on the BBC TV broadcasts with interviews with the designers and Hillier team taking place throughout the week.


London’s Secret Garden

It’s sometimes referred to as ‘London’s Secret Garden’, and with good reason.

Walking along Royal Hospital Road in Central London, the long, straight path is lined with impressive buildings. Eventually, you reach an imposing-looking wall, a modest front door and a small, slightly faded hanging sign above that reads ‘Chelsea Physic Garden’. You’ve found it. London’s Secret Garden.

On the other side of that wall is a small area of land that is teeming with life. Thousands of shrubs, trees and flowers, some of which you have never even seen before, let alone heard of.

Founded in 1637 by the Worshipful Society of Apothecaries, Chelsea Physic Garden was first used for training apprentices in the identification of medicinal plants. It is now the oldest botanical garden in London and is home to many rare and endangered species of tree, including the world’s most northerly outdoor grapefruit tree.

In fact, there are over 100 different types of tree in the garden, including eucalyptus, mulberries and pomegranates to name a few, many of which are rare in Britain.

There is also an impressive Davidia involucrata, or ‘Pocket Handkerchief Tree’. Its flowers are so delicate they almost look like tissue paper.

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The garden is split into different areas, which include ‘The Garden of Medicinal Plants’ and ‘The Garden of Edible and Useful Plants’, as well as glasshouses that are home to tropical species.

Last month we helped organise a press day at Chelsea Physic Garden for our client Forest Garden and they, and the visiting journalists, were similarly bowled over by the beauty of the garden.


GM 4


You could spend all day walking around here, and if you can find it, I recommend that you do!